public relations is based on administrative public relations

●Public relations of local governments is classified as public hearing activity (to listen to residents) and public relations activity (to convey the intension to residents) broadly.

▼Moreover, public relations of local governments has two types that are ‘public relations at the time of usual’ and ‘public relations in emergency’.

▼Methods; (1)through people (2)through the media (newspapers, TV, magazines, radio, internet, etc.) (3)through bulletin magazines(4)through wire broadcasting systems (CATV, etc.) (5)by circulating notices (6)by sound trucks (7)by airplanes/airships, etc.

●For example, in the case of the media ((2)), though it depends on the type of information, there are two ways to convey as news through the press and to advertise in appropriate expression for each medium by taking their characteristic into consideration with considerable budget.

• Conveyance to the press: In the case of press conferences, the theme, time and date should be told to the organizing company in advance. They are with lectures or only with distribution of data.
• In the case of using advertisement: It depends on the scope, the medium, the number of times on a cost-benefit basis.

●On the other hand, it is necessary to take resident’s intentions. These are the following methods:

• quantitative research such as a public opinion research
• qualitative research to collect information and monitor such as a symposium and an interview

●The following cautions are required to ‘public relations at the time of usual’ and ‘in emergency’. Though there are regular press interviews, editing of monthly bulletin magazines, research held in a few times a year, monitoring system, etc. at the time of usual, difficult thing is that we do not know what is going to happen yet exactly in emergency. In addition, we should take extreme care of things related to life, human life and so on. However, it is significant to train collecting and conveying information smoothly at the time of usual. Especially easy manuals for everyone are indispensable in emergency since we cannot master everything on our own.

In that case, we should pay close attention to unification of information that is not for hiding information but for avoiding unnecessary conjunctures and twist of information.

●As a direction of the latest administrative public relations,it is offering residents to participate. It aims not only to take resident’s opinions and intentions but also to sympathize and live in symbiosis by positive participations including volunteer activities.