corporate rejuvenation through communication
Smoothening in-house communication
Talking of public relations, it has placed an importance on foreign publicity, how effectively it sends corporate information toward society. However, recognizing that it is prior to consolidate internal system is rising recently, and corporations and organization bodies that enhance their public relations systems are increasing.
Since we like to say that ‘a corporation is a human’, it is an organization body made by people and employees are indispensable management resources. Corporate reconstruction is, that is to say, rejuvenation of organizations and it is nothing but rejuvenation of people.
It is the aim of inner relations to build mutual understanding and the feeling of solidarity for corporate rejuvenation by smoothening in-house communication. Therefore, it is the most essential thing that employees have common recognition about corporate principles, policy, condition and environment surrounding the corporation.
For example, if the top’s view that ‘it is important that the same information is held in common from the top to part-time workers’ permeates in the company, staff can concentrate on their management targets in each section.
Thus, it is one of the necessary functions of public relations section to advance in-house communication smoothly by conveying the top’s view to staff precisely and getting understanding from them.
Importance of having information in common
Public relations sections must communicate with every section in the company sufficiently since they need to carry out various kinds of duties professionally and efficiently.
In order to build the base of mutual reliance and understanding, hold common recognition mutually and promote in-house communication, it is vital to make staff thoroughly aware of the top’s intention, hold information in common and unify it about the environment around the corporation, the contents of work, management subjects, etc. by all communication techniques.
The aim of inner relations
Though there are various sorts of in-house communication media, the source of information comes from not only within the company but also the public. And it is essential for inner relations to pay attention to the following three key points.
- ’Full awareness of management policy/information’. Managers and administrators should not only give orders and instructions but also build the system to cooperate in the whole company including general staff. In other words, it is crucial to convey the president’s policy, corporate condition, the direction where the corporation itself is going to and what kinds of roles each section has to perform for them.
- Smoothening horizontal communication between sections in the company. It is important that each section that receives management policy conveyed through vertical communication understands both its own position and other section’s position to perform each role.
- The motivation of staff to improve their ability for the performance of better works.
In-house communication classified by the medium
- Person (conveyance thorough office organizations): A conference, a report meeting, a morning gathering, etc.
- Paper medium: various sorts of booklets such as house organs, facsimile letters, management plan reports, etc. , Posters, circulating notices, bulletin boards, etc.
- Image medium: video house organs, etc.
- Participative medium: events such as policy announcement conferences, in-house inspections, etc. that employees participate
- PC medium: in-house e-mail, etc
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